Use Google Wallet to optimize your mobile and online shopping sites

When shopping from a phone, using a credit card can be a painful way to pay. In fact, the typical purchase has 17-20 fields to fill and 7-10 clicks and scrolls, all on a small phone screen! For merchants, this time-consuming and error-prone process can be even more painful -- research shows that online shopping cart abandonment topped 75% in 2011, with abandonment on mobile even higher.

In order to ease the pain of online shopping for both shoppers and merchants, we’re introducing a new Google Wallet API that can improve the checkout process on both mobile and desktop sites in the following ways:

• Once shoppers log into Google Wallet, there is no need to enter a 16 digit credit card number or other payment information -- it is already securely stored in Google Wallet.
• Returning shoppers who have authorized Google Wallet as their payment method will not be redirected to Google pages, meaning the shopper never leaves the merchant’s website and future transactions are even faster.
• Shoppers can also use their Google accounts to login to merchant sites, so there’s no need to remember multiple logins and passwords.

For merchants, there are no additional charges for accepting Google Wallet. Since you continue to use your existing payment processor, implementation is fast and simple. We encourage interested merchants to start trying it out now. To get access to the Google Wallet API, please request contact from a Google representative via this form. We are releasing the API to approved partners, and we will review your information and contact you upon approval.

Platform partners such as Branding Brand and others are also starting to include Google Wallet as a part of the commerce services they provide. If you are working with one of these partners or are interested in learning more about their capabilities, please contact them directly.

There’s a lot more in store for Google Wallet, so stay tuned on our +Page.

Posted by Barak Turovsky, Head of Mobile Commerce, Google Wallet