Google Shopping global transition is underway

On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If you're a merchant in one of these countries and you're currently promoting your products on Google Shopping for free, you'll need to create a Product Listing Ad campaign to maintain your traffic and presence. You can learn more about this transition in our recent announcement.

Keep your products visible
To ensure that your products remain eligible for promotion on Google Shopping, we've built an easy way for you to create Product Listing Ads.

You can complete the following three simple steps in Merchant Center:

1. Set up a basic Product Listing Ad campaign. You'll be able to create a new AdWords account in Merchant Center if you don't already have one.
2. Customize your campaign. Set a daily budget and one single maximum cost-per-click bid. You can modify these settings any time after you create your campaign.
3. Provide your billing information. You'll be taken to your AdWords account to provide or confirm your billing information.